How Esports Teams and Sponsorships Impact Betting Odds

With millions of viewers and a steadily growing number of gamblers, eSports is no longer a hobby but a mass entertainment treasure. The escalating focus on esports has thus birthed the very special genre of sports betting and patterning of its tournaments, which presents its dynamic challenges for the betting community. This subject-to-change view of the bet odds is likely to be influenced by how sponsorship deals affect esports teams, whereby sponsorships inherently dictate how teams perform, thus affecting the odds as well as bettors.

Sponsorship has been core to esports now, with brands from every conceivable industry willing to participate jointly in its ascendancy. An esports sponsorship greatly impacts the financial standing, resources, and reputation of the team involved. Once a big brand endorses an esports squad, it typically provides that squad with the funds necessary to attract the best players, build adequate training facilities, and make strategic decisions regarding the overall makeup of the team. This, in turn, means that the increased probability of them being able to perform adds to the possibility of their being considered as potential contenders internationally. This is something of which the bookmakers must take cognizance, as it alters the odds from something that could be construed as reasonably infallible, although not at face value.

Major sponsorship deals come along with an increase in public exposure for the team. The team may also sharpen fans and bettors to focus on its worthy potential. The more the team is popularised through advertisements and building fan loyalty, the more it would attract bettors to bet on it, thus impacting the odds. Effectively, the advantageous backing reduces the odds against the team, as the growing fan belief about the capabilities of the particular team winning things is now growing. In one way, the more the team succeeds and money comes in from the betting activity, the greater sponsorship opportunities may arise, thus continuing to influence odds concerning upcoming events.

Betway is one of the bigger names in esports sponsorships and has done quite a lot in the scene by sponsoring various esports teams and tournaments. As Europe’s number one online betting operator, Betway continues to optimize the potential that e-sports have to get new bettors, taking a very strong position in this trend. The sponsorship deals that Betway got into with high-profile teams will not only increase visibility for the teams but also their probabilities, which will certainly have an impact on odds during matches. Bettors who closely follow these teams will probably bet at some point because of the increased trust that sponsorship brings, and therefore, this might also imply changes in odds.

It is not merely the sponsorship dollar influx that sways betting odds. The pressure of being a sponsored team affects performance. Higher expectations from fans, sponsors, and bettors are on teams backed by big brands. If they do not perform at an expected level, there may be very radical odds adjustments, as bettors exhibit hesitation about aligning their future betting dollars with that team. Similarly, should a sponsored team exceed expectations on-field, the odds could tighten considerably due to an expanding view that warrants such action.