Why Studios Are Choosing Game Art Outsourcing Companies Before They Hire Video Game Developers

In the dynamic world of game development, studios are continually seeking strategies to optimize production, reduce costs, and deliver high-quality games efficiently. One emerging trend is the decision to collaborate with game art outsourcing companies before proceeding to hire video game developers. This approach allows studios to establish a solid visual foundation, streamline workflows, and allocate resources more effectively.​

The Strategic Advantage of Prioritizing Game Art Outsourcing

1. Cost Efficiency

Outsourcing game art can be significantly more cost-effective than maintaining an in-house art team. By partnering with specialized studios, developers can save on salaries, benefits, and overhead costs associated with full-time employees. This financial flexibility enables studios to allocate more resources to other critical areas of development. ​

2. Access to Specialized Talent

Game art encompasses various disciplines, including concept art, 2D/3D modeling, animation, and UI design. Outsourcing provides access to a global talent pool of artists who specialize in these areas, ensuring high-quality and stylistically consistent assets that align with the game’s vision. ​

300Mind

3. Faster Turnaround Times

Outsourcing studios often have streamlined processes and dedicated teams, leading to quicker delivery of art assets. This efficiency allows the development process to progress smoothly, as developers can integrate completed assets without delays, keeping the project on schedule. ​

4. Scalability and Flexibility

Outsourcing offers the flexibility to scale the art production team up or down based on project needs. Studios can adjust the scope of work without the long-term commitments associated with hiring full-time staff, making it easier to manage resources effectively. ​

Establishing a Solid Visual Foundation

By focusing on game art outsourcing initially, studios can establish a cohesive visual identity that guides the entire development process. This foundation includes character designs, environments, and UI elements that define the game’s aesthetic and enhance player immersion. Having these assets ready enables developers to build gameplay mechanics and narratives that align seamlessly with the visual elements.​

Streamlining the Development Pipeline

Once the visual assets are in place, studios can proceed to hire video game developers who can integrate these elements into the game engine. This sequential approach ensures that developers have clear guidelines and resources, reducing the likelihood of revisions and rework. It also allows developers to focus on coding and gameplay mechanics without the added pressure of creating art assets.​

Case Studies: Success Through Art Outsourcing

Ubisoft’s Assassin’s Creed Series

Ubisoft has effectively utilized art outsourcing to expedite the development timeline of the Assassin’s Creed series. By outsourcing art assets, the in-house team could concentrate on game mechanics and coding, resulting in timely releases without compromising quality. ​

Argentics

CD Projekt Red and The Witcher Series

CD Projekt Red collaborated with external studios like Platige Image for the creation of cinematic sequences in The Witcher series.

This partnership allowed the core team to focus on game development while ensuring high-quality visual storytelling through outsourced cinematics. ​

Choosing the Right Game Art Outsourcing Partner

When selecting a game art outsourcing company, consider the following:

• Portfolio and Experience: Review the studio’s previous work to ensure it aligns with your game’s style and quality expectations.​
• Technical Expertise: Ensure the studio is proficient with the tools and technologies used in your development pipeline.​
• Communication and Project Management: Effective communication and clear project management processes are crucial for successful collaboration.​
• Intellectual Property Protection: Establish agreements to safeguard your game’s assets and concepts.​

Conclusion

Collaborating with game art outsourcing companies before deciding to hire video game developers offers numerous advantages, including cost savings, access to specialized talent, and streamlined development processes. By establishing a solid visual foundation early on, studios can enhance the efficiency and quality of their game development projects, ultimately delivering engaging and visually compelling games to players.