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The challenges of c-commerce for chat app developers

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C-commerce, or conversational commerce, is a new way for businesses to engage with customers via chat applications. As the focus shifts from traditional e-commerce platforms to mobile chat applications, businesses must think carefully about implementing c-commerce applications. This guide aims to explore the challenges related to c-commerce for chat application developers and outline strategies for overcoming them.

Conversational commerce represents a unique opportunity for companies to offer convenient, personalized customer experiences that drive engagement and sales. However, it is not without its own set of unique challenges. For businesses to successfully use chat apps as a sales platform, they must approach them with an understanding of how they work and the requirements necessary for success.

This guide will address the key components in developing successful c-commerce applications and offer advice on how developers can leverage their expertise to deliver an engaging customer experience that meets users’ expectations and drives increased revenue. Additionally, it will discuss key strategies that help businesses deploy c-commerce apps effectively while managing risks associated with security and privacy. Finally, it will provide best practices organizations should follow when developing their c-commerce apps to ensure they engage users while meeting compliance standards related to privacy policies and data regulations.

Yalo raises $50M to build ‘c-commerce’ services for chat apps like WhatsApp

C-commerce, short for conversational commerce, refers to integrating shopping, customer service, and marketing capabilities into digital conversations. With c-commerce, businesses can engage customers more personalized and conversationally using chat apps such as Facebook Messenger, WhatsApp, WeChat or LINE.

C-commerce is an attractive prospect for businesses as it offers many advantages over traditional e-commerce channels. For example, c-commerce enables businesses to provide real-time customer support; monitor performance; build relationships with customers; and track buying trends through conversation.

But chat app developers also face many challenges when developing c-commerce apps. These challenges include security risks associated with storing customer data; developing user interfaces that are both easy to use and secure; and dealing with customers’ expectations for quick responses in an increasingly competitive economy. Additionally, integrating different technologies such as Artificial Intelligence (AI) or Machine Learning (ML) into the application without compromising security or user experience is challenging.

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Challenges of C-Commerce

C-Commerce (conversational commerce) uses chat apps like WhatsApp to enable shopping and other activities. Recently, Yalo raised $50 mil in funds to build automated c-commerce services for chat apps.

While c-commerce has great potential, it presents several challenges for chat app developers. This article will discuss some of these challenges and how they can be overcome.

Security Challenges

As chat apps become an ever-more integral part of our lives, security must be a priority for chat app developers and companies. Customers want to feel assured that their data and information are secure, making security measures an important feature of any e-commerce application.

There are several key areas to consider when ensuring the security of your chat app and c-commerce platform:

-Data encryption: All customer data should be encrypted so authorized people can access it within your company. A good encryption strategy should also include using secure server communication protocols such as SSL/TLS which help prevent data from being intercepted by third parties.

-Secure storage: Companies should ensure their customer data is stored in a secure repository, either in their cloud platform or on their premises. There must be foolproof methods to protect all customer information from hackers and other malicious actors who can access sensitive data.

-Authentication protocols: Having strong authentication protocols in place is key for any c-commerce platform as it helps verify customers’ identities and limits unauthorised access to the system or user account. Authentication solutions like two-factor authentication (2FA) provide a way for customers to prove who they are with something they know (e.g., a password) combined with something they have (e.g., a phone).

-Network traffic monitoring: Companies must keep track of network traffic going through their platforms, including monitoring outgoing traffic, suspicious incoming connections, and server requests made by potential attackers or malicious bots trying to breach the system or extract information from it.

These are just some of the fundamental challenges companies face when building chat applications with integrated c-commerce features— businesses must ensure proper security measures are adopted to provide customers with peace of mind when using their apps for online transactions.

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Payments Challenges

One of the major challenges associated with c-commerce is how to facilitate secure and effortless payments. Consumers now demand fast and easy payment methods in various formats. Chat app developers must select a method to accept payments through their platform and ensure it meets the security regulations set by various payment institutions. Additionally, as these platforms increase in popularity, chat app developers should consider ways to simplify the checkout process for users.

Furthermore, incorporating mobile wallet systems is becoming increasingly important for chat apps that offer c-commerce options. Offering automated payment services such as Apple Pay or Google Pay increases user convenience and can positively impact buying decisions at the time of purchase. In addition, customers are likely to face fewer fees when using these digital wallet services than traditional bank payment methods.

Analytics data can also be a useful way to track customer interactions with your c-commerce platform. It can help identify potential issues or areas where customers drop out of the checkout process. Developing strategies to minimize customer dropoff can help boost sales on your c-commerce platforms over time. Finally, introducing discounts and special offers exclusive to c-commerce platforms may entice customers away from traditional shopping services, creating more opportunities for revenue streams within your chat app’s ecosystem.

Technical Challenges

Chat applications, or c-commerce, face a unique set of technical challenges that go beyond what traditional e-commerce sites experience. C-Commerce applications must be built from the ground up to be fast, secure, reliable and user friendly—all at once. Additionally, new technical challenges such as multi-platform support, communication synchronization, and data security arise due to the nature of c-commerce platforms. Here are three key technical challenges that chat app developers should consider when creating their c-commerce solutions:

1. Multi-Platform Support: C-Commerce must support many device types including iOS and Android devices and desktop computers. These devices may have different operating systems and hardware configurations which presents a challenge for developers who need to craft applications compatible with all hardware/software combinations.

2. Real-Time Communication Synchronization: Due to the nature of chat platforms where conversations occur in real time across channels such as text messages and voice calls, c-commerce applications must be able to synchronize multiple communication channels quickly and accurately to ensure a positive customer experience. This requires careful planning from a technical perspective to ensure reliability across platforms and devices.

3. Data Security: Data security is critical for any application, particularly for those dealing with sensitive customer information such as payment processing or personal data like passwords or contact information. Chat apps must use best practices for protecting customer data throughout its life cycle whether that includes secure encryption techniques for data in transit or robust access control measures on stored information within the application itself.

As with other forms of eCommerce, technical excellence is paramount when creating successful c-commerce solutions. Therefore, chat app developers should plan when it comes to building their applications to address these common technical challenges head on before they become issues later on down the line.

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Yalo’s Solution

Yalo provides an innovative solution for c-commerce for chat app developers. By utilizing conversational AI, Yalo’s conversational commerce platform allows businesses to create optimized, personalized, automated customer experiences that result in higher engagement and increased revenue. In addition, chat app developers can access Yalo’s comprehensive analytics package, providing insight into customer behavior that helps them optimize their chat app experiences even further.

The platform also offers many features that help streamline the process of c-commerce, including integrated payment gateways such as credit cards and digital wallets and customizable checkout flows. Overall, it has been designed to keep the user experience low friction and secure at all times. In addition, Yalo provides online support services, enabling users to get help when needed and ensuring a seamless customer journey.

By providing users a fast, easy, and secure way to shop through chat apps, Yalo is helping businesses take advantage of the move towards c-commerce while avoiding the many associated challenges.


In conclusion, many chat app developers are already facing the challenges associated with c-commerce and will continue to do so shortly. The addition of secure payment processing, simple checkout flows, product selection, customer support systems and data privacy protocols must all be considered before a developer fully implements c-commerce into their chat app.

As c-commerce is popular for daily transfers, more app owners must know how to abide by legal regulations. Moreover, developers must keep up with industry trends to stay ahead of competitors. With the right planning and foresight, developers can create reliable digital payment systems tailored for their audience that meets all regulatory requirements without compromising convenience or user experience.

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